First Dog aims to make useful recommendations without pretending to have experience we do not have.

We start with the decision, not the product

Before comparing products or services, we identify the problem an owner is trying to solve. We then work out which characteristics actually affect that decision, such as fit, safety, cover limits, total cost, sizing, adjustability, washability or ongoing subscription fees.

Sources we prefer

Where possible, factual claims are based on primary or authoritative sources. Depending on the subject, these can include UK government guidance, legislation, veterinary and animal-welfare organisations, regulators, professional bodies, official product documentation and insurer policy documents.

For individual products, we may use manufacturer specifications and published documentation to verify measurable characteristics. We do not turn a specification sheet into a fake hands-on review.

Fact versus judgement

We distinguish between a verifiable fact and our interpretation of what that fact means for a first-time owner. For example, a manufacturer may publish the number of adjustment points on a harness. First Dog may then explain which situations that level of adjustability appears useful for.

Hands-on testing

We only use language such as “we tested”, “we found” or “we used” when that experience genuinely took place. If a guide is based on published information and research, we say so.

Updates and corrections

Information can change, particularly prices, insurance terms, product specifications, regulations and veterinary guidance. Important guides include a factual-review date where appropriate. When we identify a material error, our aim is to correct it rather than quietly preserve an outdated statement.

Commercial relationships do not change this process. See our Affiliate Disclosure and Editorial Policy.