First Dog may earn a commission when a reader follows certain links and makes a purchase or completes another qualifying action. This is known as affiliate marketing.

What this means for you

If a page or recommendation contains affiliate advertising, we aim to make the commercial relationship clear before or alongside the relevant commercial content. Using an affiliate link should not increase the price you pay unless the retailer or service states otherwise.

What it does not mean

• Payment does not turn a product into an automatic recommendation.
• We do not claim personal testing unless it genuinely occurred.
• We can recommend waiting, buying a cheaper option or buying nothing when that better fits the decision.
• Published product facts and our judgement about suitability are kept distinct.

Editorial independence

First Dog is designed around an “educate first, monetise second” approach. The purpose of affiliate relationships is to support the site without replacing the decision criteria explained in the article.

For more information, read our Editorial Policy and How We Research.