First Dog exists to help first-time owners make better decisions. Editorial usefulness comes before commercial value.

Core editorial principles

• Explain the decision before recommending something to buy.
• Include reasons not to buy when waiting or choosing an alternative may be better.
• Do not invent testing, ownership experience, quotations or expert endorsements.
• Distinguish evidence, published specifications and First Dog judgement.
• Use British English and UK-relevant information where location matters.
• Link readers towards the next useful decision rather than maximising clicks.

Commercial content

Some pages may contain affiliate links or commercial recommendations. A commercial relationship does not guarantee inclusion and does not automatically make a product the right choice for a reader. Where affiliate links are used, we disclose that relationship clearly.

Health content

Health-related information is educational and is not a diagnosis or individual treatment plan. We use stronger caution around symptoms, medicines, vaccination timing, nutrition, pain, breathing, mobility and other decisions that may depend on an individual dog. See our Health Content Policy.

Insurance and money content

Cost calculators, insurance explanations and budgeting guides are general information. They are not personal financial advice. Insurance terms can vary by provider, policy and individual circumstances, so readers should check current policy documents before buying or switching cover.

Corrections

If a factual statement becomes outdated or we find a meaningful error, we aim to update the relevant guide. Review dates are used on important factual content to make the age of the research visible.