Helping first-time dog owners make calmer decisions

First Dog is a UK-focused information site for people getting their first dog or raising their first puppy. The aim is simple: help owners understand what matters now, what can wait and what they may not need to buy at all.

We organise information around real owner decisions rather than product catalogues. That includes preparation, the first weeks at home, equipment, training, health administration, costs, insurance and the transition through the first year.

Our approach

• Educate before recommending products.
• Explain the decision criteria before showing options.
• Use UK-specific sources where the answer depends on UK rules or guidance.
• Separate published facts from First Dog judgement.
• Do not claim hands-on testing unless it genuinely happened.
• Make it clear when professional veterinary, behavioural, legal or financial advice is more appropriate than a general article.

What First Dog is not

First Dog is not a veterinary practice, insurer, financial adviser, trainer or behaviour clinic. Our guides are general educational information designed to help you ask better questions and make more informed decisions.

For more detail on how we work, read How We Research, our Editorial Policy and our Health Content Policy.